#OxygenXBieber

Models, celebrities, and Beliebers flocked to the launch of the coveted Oxygen X Bieber collection, which was unveiled in an exclusive shopping party at the SM Mega Fashion Hall last June 1, 2017.

Released in partnership with Bravado and MCA Universal, the collection featured street wear staples including pullovers, bomber jackets, coach jackets, caps, bags, and shirts that all drew inspiration from Bieber’s hit album, Purpose.

TV personality and Radio DJ Joyce Pring hosted the event, and even jammed with Beliebers to the tune of Justin Bieber’s hits. Meanwhile, DJ Tom Taus filled the venue with his remix of hit Bieber songs.

ARC Public Relations team oversaw managing the event; inviting bloggers, influencers, celebrity, and media; development of program flow, script, and press releases.