This February, Avon Fashions is releasing a jewelry collection in partnership with Primetime queen Marian Rivera. The Designed By Marian Jewelry & Watch Collections captures Marian’s zest for life, and celebrates the life and love of every woman.
“Women give so much of themselves to others,”says Anna Fernandez-Llamas, Head of Fashion & Home for Avon Philippines. “As a company that stands for women, we want to remind every Filipina that they deserve to take some time off to celebrate themselves and feel extra special.”
The partnership with Marian Rivera goes beyond her star power. For this collaboration, Avon Philippines found the perfect Filipina Icon that embodies what the collection truly stands for.
(Photos by Magic Liwanag)
Mullenlowe MARC handled conceptualization to execution of this campaign – planning pre-event and sustaining PR efforts, producing influencers list, host, script, creative invites, press release, decor and aesthetics, design of collaterals and managing the program flow.